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Aveeno Positively Ageless Daily Exfoliating Cleanser

Aveeno Positively Ageless Daily Exfoliating Cleanser Review

Facial Cleansers

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Product Grade
Report Card Grade
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Best Feature:
Affordable cleanser that provides gentle exfoliation
Worst Feature:
Not an effective anti-aging treatment
Best Uses:
Cleans well but not hydrating enough for dry skin
Pricing:
$8
Manufacturer:
Johnson & Johnson

Where to Buy

Store Name
Price
Drugstore.com
$7.99
Ulta
$8.99
Walgreens
$8.99
Rakuten
$9.17

Overview

Aveeno Daily Exfoliating Cleanser is a foaming, soap-free face wash that gently scrubs away impurities and dry, dull skin cells to leave your complexion softer and more radiant. It is a unique anti-aging formula that uses a Natural Shiitake Complex (yes, as in shiitake mushrooms) and fine microbeads to exfoliate surface cells, speed up your skin's natural renewal process and enhance the youthful appearance of your complexion in just 4 weeks. Aveeno is known to be a pioneer in the study and use of natural ingredients in their skincare products, and so it's not surprising that they have incorporated shiitake mushrooms into this cleanser given their believed anti-aging benefits.

You can purchase on Aveenostore.com, Drugstore.com, Amazon.com or for about $8.

Product Report Card Grade

We give Aveeno's Positively Ageless Daily Exfoliating Cleanser a B+ because it is an affordable soap-free cleanser that does a good job cleaning and exfoliating your skin. We deducted points because it isn’t exactly an "anti-aging" cleanser and because it is tested on animals.

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Comparison at a Glance
 
This Product
Product Name
Aveeno Positively Ageless Daily Exfoliating Cleanser
Clarisonic Classic Sonic Skin Cleansing System
Fresh Soy Cleanser
Price
See Prices
See Prices
See Prices
Overall Score
Our Awards
Date Reviewed
February 2012
April 2013
February 2012

Pros/Cons
Pros
Affordable; gentle and effective cleanser and exfoliator; oil-free, non-comedogenic and hypoallergenic; soap-free, so it won't leave behind any film or residue
Excellent cleanser and exfoliator that improves skin's tone and texture; can adjust brush heads and speed based on skin type; device is waterproof, so you can use it in the shower or bath; can use brush heads on other areas of your body such as your back, neck and décolleté ("Body" brush head is basically just a larger version of the "Normal" brush head); comes with 1 oz. trial sizes of Refreshing Gel Cleanser, Gentle Hydro Cleanser and Nourishing Care Cleanser
Gentle and effective cleanser; does not contain sulfates, synthetic fragrances or dyes, phthalates, GMOs or triclosan; rosewater and cucumber extract give it a pleasant smell; gentle enough to be used on eyes; it is soap-free so it won't leave behind any film or residue
Cons
Not an effective anti-aging treatment; tested on animals; not moisturizing enough for very dry skin
$200 is very expensive for a tool to help wash your face; brush heads cost $20 - $25 each and should be replaced every 3 - 4 months; only receive a "Normal" or "Sensitive" brush head with purchase and have to purchase others brush head types separately
Expensive; you will still need to use makeup remover

Details
Skin Type
Suitable for all skin types but might not be moisturizing enough for very dry skin
Suitable for all skin types (including sensitive)
Suitable for all skin types (including sensitive)
Skin Concern
Gentle, exfoliating cleanser for aging skin
Provides gentle cleansing and exfoliation to maintain healthy skin and/or alleviate skin concerns such as seborrhea dermatitis, rosacea and acne
Very gentle cleanser for soothing and softening skin that is easily irritated
Price
$10 (MSRP)
$195 (2-year warranty and 90-day satisfaction guarantee)
$15 or $38
Size
5 fluid ounces
The device measures 7" x 2.8" (L x W) and weighs 2.2 pounds. The brush heads are about 2" in diameter.
1.7 or 5.1 fluid ounces
Technology or Active Ingredients
This anti-aging cleanser's active ingredient is a Natural Shiitake Complex, which is a natural antioxidant derived from shiitake mushrooms that are rich in vitamins and amino acids. Formulated with fine microbeads to exfoliate surface cells, the cleanser works to speed up your skin's natural renewal process and enhance the youthful appearance of your complexion in just 4 weeks.
Hand-held device features a dual action brush head that oscillates at a sonic frequency of over 300 movements per second. It enhances the effectiveness of your cleanser by gently massaging your pores open to loosen dirt and oil and exfoliate away dead skin cells. It has rechargeable batteries that last for 30 minutes, and it comes with one of two replaceable brush head options - "Normal" or "Sensitive". There are four additional brush heads options sold separately including "Delicate", "Deep Pore", "Acne" and "Body".
The cleanser's active ingredient is soy protein, which provides amino acids that help maintain skin's moisture, elasticity and firmness. Additional important ingredients in the cleanser include borage seed oil for nourishment, as well as cucumber extract and rosewater. Cucumber extract is known for possessing powerful anti-inflammatory properties. It provides an immediate cooling effect and helps to calm skin. Rosewater is known for its calming, balancing and toning properties and helps to reduce redness in the skin.
Fragrance
Yes, it does contain fragrance.
N/A
No, it does not contain synthetic fragrances, but it is formulated with rosewater and cucumber extract, which give it a pleasant smell.
Ingredients
Water, Glycerin, Sodium Laureth Sulfate, Polyethylene, Lauryl Glucoside, Ganoderma Lucidum (Mushroom) Stem Extract, Lentinus Edodes (Shiitake Mushroom) Extract, Hydrolyzed Wheat Protein, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Phenoxyethanol, Glycol Distearate, Laureth-4, Methylparaben, Fragrance, Cocamidopropyl Betaine, Tetrasodium EDTA, Algae Extract. May also contain: Sodium Hydroxide
N/A
Rosa Damascena Flower Water, Centaurea Cyanus (Cornflower) Flower Water, Coco Glucoside, Glycerin, Butylene Glycol, Propylene Glycol, Peg-7 Glyceryl Cocoate, Xanthan Gum, Peg-120 Methyl Glucose Dioleate, Glycine Soja (Soybean) Germ Extract, Glycine Soja (Soybean) Oil, Hydrolyzed Soy Protein, Cucumis Sativus (Cucumber) Fruit Extract, Rose Flower Oil, Borago Officinalis Seed Oil, Malva Sylvestris (Mallow) Extract, Aloe Ferox Leaf Extract, Panax Ginseng Root Extract, Tocopheryl Acetate, Ascorbyl Palmitate, Retinyl Palmitate, Helianthus Annuus (Sunflower) Seed Oil, Caprylic/Capric Triglyceride, Citric Acid, Tetrasodium EDTA, Peg-40 Hydrogenated Castor Oil, Phenoxyethanol, Polymethyl Methacrylate, Peg-40 Sorbitan Peroleate, Potassium Sorbate, Sodium Methylparaben, Sodium Propylparaben, Polysorbate 20, Isobutylparaben, Propylparaben, Peg-35 Castor Oil, Methylparaben, Butylparaben, Ethylparaben, BHA, BHT.
Product Design
It comes in an opaque pump bottle to limit exposure to light and air.
It comes in three colors - Graphite Gray ("Normal" brush head included), White ("Sensitive" brush head included) or Pink ("Sensitive" brush head included).
It comes in an opaque white tube to limit exposure to light and air.

ProductReportCard Editors' In-Depth Review

Pros And Cons

Pros

  • Gentle and effective cleanser
  • Oil free, non-comedogenic and hypoallergenic.
  • It's soap-free which means it won't leave behind any film or residue
  • Affordable

Cons

  • Tested on animals

Key Features

Product Size
5 fluid ounces
Skin Types
Appropriate for all skin types including sensitive.
Skin Concern
Cleanser for aging skin
How It Works
Microexfoliants speed up cell turnover rate, while Natural Shiitake Complex (natural antioxidant) enhances the youthful appearance of skin in 4 weeks.
Directions
Wet skin with warm water, and gently massage a small amount of cleanser over face. Rinse thoroughly with warm water, and pat dry with soft towel. You can use it twice a day (morning and night).
All Ingredients
Water, Glycerin, Sodium Laureth Sulfate, Polyethylene, Lauryl Glucoside, Acrylates/C10 30 Alkyl Acrylate Crosspolymer, Phenoxyethanol, Glycol Distearate, Laureth 4, Methylparaben, Fragrance, Cocamidopropyl Betaine, Tetrasodium EDTA, Algae (Seaweed) Extract, Hydrolyzed Wheat Protein, Lentinus Edodes (Shiitake) Extract, Ganoderma Lucidum Stem Extract, May Contain (+/-):, Sodium Hydroxide

Reputation

There are only a few online reviews of Aveeno Daily Exfoliating Cleanser, but the ones I saw were relatively positive. Customers on Ulta.com gave it 4.4/5 (28 reviews) and customers on Amazon.com gave it 3.9/5 (16 reviews). In 2011, Women's Health Magazine said that experts picked it as the "Best Cleanser". It is a basic, affordable cleanser that is good for exfoliating sensitive skin, but it's nothing special. Definitely don't expect that it's going to be turning back the hands of time.

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